Develop new branding and evolve existing brand guidelines for a quickly growing startup restaurant group with 8+ different brands with 15+ locations
Conceptual design and execution of all marketing campaigns and initiatives to be adapted across print design, social media & digital design spaces in a 360 approach
Manage multiple projects simultaneously to meet fluctuating dead lines while maintaining branding and high-quality standards
Support the Chief Marketing Officer with the development of strategies and tactics, offering design solutions that effectively solve problems and enhance business goals
Pitch ideas and creative vision to stakeholders and executives
Directly manage team including email specialist, two social content creator, paid advertising partners and motion graphic freelancers to ensure all creative output/visuals are on-trend and consistent with the overall brand
Facilitate and participate cross-functionally with internal teams
Establish and implement procedures to maximize efficiency, effectiveness and cost savings for all marketing creative materials and spend
Design all collateral for the markets as well as sister restaurants Bakersfield, SM Grill and SM Tacos. These pieces include all interior and exterior signage, digital and print design, packaging, identity, publications, flyers, department handouts, menus, photography, and food styling
Account Management/Traffic duties including vendor relations, obtaining quotes, preparing print files, managing timelines and working directly with internal teams on requests as well as proofreading and asset management
Manage store-level junior design team
Concepting print & digital campaigns for clients in-store and out of home marketing
Working with clients to implement and uphold brand look and feel across all platforms
Seeing projects through from concept phase through completion of release
Managing and directing video shoots with motion graphics team
Working with photographers both ahead of time with styling direction as well at photoshoots
Clients: Omron Healthcare, Hilton Worldwide, LiftMaster, Kraft foods, ACH, Post Cereal, Disney Vacation Club, Subway Restaurants, Corona
Branding, logo, packaging and marketing design
Social media content/graphics
Email design via Mailchimp/Web design via Squarespace
Wedding design - SweetlovePaperie.com
Greeting card design - #CRASScards
Photoshop, Indesign, Illustrator, Figma
Wix, Squarespace, Wordpress, Webflow
Mailchimp / FloDesk / Thanx
Adobe Spark / Canva / Wibbitz
Microsoft Office
Asana / Trello / Slack / G-Suite
Adobe Premiere Pro, Adobe XD
HTML / CSS
Bachelor of Arts in Graphic Design
Saint Xavier University
August 2008 to May 2012
GPA: 3.9 ; Summa Cum Laude
bethanyorlowski@yahoo.com
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